The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of a business.” What do customers & the general public think about when they hear your name? Branding is not always about getting your target market to choose you over your competitors, but rather getting potential customer to see you as the only solution to their problem or need. All your marketing and communication should tie together for one consistent message and theme. Traditional advertising, social media, in store signage, and web sites all need to give off the same feel and vibe so over time your business can build immediate awareness when in the eye of the public.
At U.P. Marketing Consultants, we are experts in creating or managing the brand of a business. We will work with you to define your objects, goals and future plans so that we are communicating with the public in a clear and cohesive manner.