The tools may be new, but communication and interaction that happens on Social Media is as old as humanity itself.  Social media changes the pace and scale of your communication with your customers and potential customers.  Respect and honesty for your customers are essential in every post, tweet and YouTube video.  The business that sets up a page, sends out a few messages and then walks away to never come back has just abandoned and ignored their customers.

Every business is unique and every customer is unique.  And that’s why your social media strategy needs to be unique as well.  So what is your business trying to accomplish with Social Media?  Who are you trying to reach?  At U.P. Marketing Consultants, we analyze the goals and mission of your business and integrate social media into that strategy.